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Summary:Sony (ソニー Corporation, Sony Corporation) is a leading global manufacturer of electronic products, across the world giant in digital, live goods, entertainment, based in Japan, Tokyo. Sony was formerly known as Tokyo telecommunications industry, was founded in May 1946, by Akio Morita and Ibuka founded, the curre..
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Sony (ソニー Corporation, Sony Corporation) is a leading global manufacturer of electronic products, across the world giant in digital, live goods, entertainment, based in Japan, Tokyo. Sony was formerly known as "Tokyo telecommunications industry", was founded in May 1946, by Akio Morita and Ibuka founded, the current management team by Howard · CEO Howard Stringer and chubachi good governance leading together.

Sony is the world's commercial/professional a/v products, communications products, and one of the pilot areas such as information technology, its achievements in music, television and computer entertainment operations, making it one of the world's largest entertainment company. Sony Corporation (TYO:6758, NYSE:SNE), formerly known as "Tokyo telecommunications industry", while gradually into the international,, Akio Morita, the company's full name is too long and hampered international, like IBM, and hope to come up with name for the friendly international. Akio Morita and Ibuka looked through the English Dictionary, finally decided to use the Latin "Souns" (voice), English "Sunney" (cute kids) into "Sonny", meaning to sound cute and ** children that started out.

But "Sonny" in Japanese vocabulary, vocabulary pronunciation is not auspicious, and finally decided to get rid of one of the letters "n", "Sonny" into a "Sony", a Japanese-English name. April 1, 2009, based on "Sony global brand specification" tone for global Chinese name for "Sony", closer to the "Sony" pronunciation, originally "new force" for the translation has been "new force" was renamed as "Sony" Corporate brand management will become better and better. Entering the 21st century, Sony (Sony) brands in the electronics business rendered vulnerable. According to the 2005 United States Interbrand published "2005 brand value ranking", "Sony" worth US $ 10.5 billion, 14% US $ 13.15 billion decline than in 2004, by the 20 sliding down to 28. Forbes announced on February 28, 2005 "2005 Global 2000 enterprises ranking", slip the Sony rankings in 2004 from 82 to 123th place. 1950 's, Sony's black and white TV to sell, but its technological competitiveness is of no advantage, followed by manufacturing color TV production on the yield quality is less than ideal, resulting in huge losses and even companies have reached the edge of failure.

In 1967, Sony issued by Ibuka personally join the Trinitron (Trinitron) CRT technology, this technology allows Sony TV in the world's best selling, Akio Morita from Japan Development Bank lent substantial development debt paid off in 3 years. In 1970, JVC, Panasonic and Sony jointly published a tape video U-Matic systems, formal specifications for future videos competition kicked off on April 16, 1975, issued the world's first Sony Betamax standard for the consumer market SL-300, and images made Sony a global consumer electronics manufacturers. VHS and Sony's Betamax video recording after the defeat in the competition, Akio Morita believes that most need to be top-grade hardware combined with the latest content, to master the market.

On September 25, 1989, led by Akio Morita, Japan Sony gradually acquired CBS (Columbia Broadcasting System, Colombia broadcasting company) film and music sectors, which makes it an SPE (Sony Pictures Entertainment, Sony Picture Entertainment) subsidiary. Contact phone: 400-810-90000430.com recommend

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Sony (ソニー Corporation, Sony Corporation) is a leading global manufacturer of electronic products, across the world giant in digital, live goods, entertainment, based in Japan, Tokyo. Sony was formerly known as Tokyo telecommunications industry, was founded in May 1946, by Akio Morita and Ibuka founded, the curre..

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